SNS REAAL is an innovative retail banking and insurance provider for both private and business customers. The group includes the brands ASN Bank, BLG Hypotheken, CVB Bank, Proteq Direct, SNS Securities and SNS Asset Management. SNS REAAL employs more than 5,800 people. The head office is in Utrecht.

Sustainability as a business principle
The business principles which SNS REAAL upholds are customer-focus, professionalism, integrity and social responsibility. The group was created from the merger of dozens of banks and insurance companies, each of which is firmly rooted in society. SNS REAAL published its first sustainability report in 2005.             

Enhanced Analytics Initiative
At the end of 2004, SNS REAAL joined the Enhanced Analytics Initiative. This is a group of predominantly institutional investors in Europe who have agreed among themselves to allocate 5% of the fees paid by them to brokers who also judge companies on intangible criteria. SNS REAAL is also a member of Eurosif and VBDO (the Dutch Association of Investors for Sustainable Development), both of which are platforms for ethical investors, and of Eumedion, the Dutch Governance Platform.  

First choice in the Netherlands
SNS REAAL aims to become the Netherlands' favourite financial retail specialist. The group offers an integrated package of innovative banking, investment and insurance products. A package that is tailored to meet today's demands, and those of tomorrow. SNS REAAL focuses on the Dutch private and small to medium-sized business market through a range of brands and various distribution channels.